About Us

You know you can make more & hustle less

Our mission is to empower aspiring & seasoned executive assistants with cutting-edge training & resources, equipping them to take charge of their career path & excel as indispensable partners in leadership.

Whether you’re an aspiring or seasoned executive assistant, our digital templates, e-courses, e-books, trainings, and free resource library will help you harness your potential and elevate your skills. Our goal is to help you become the best executive assistant you can be, while helping you to have the confidence and skills to chart your own career path to best suit your lifestyle.

We know first-hand how it feels

One of the most versatile jobs in the world with unmatched potential

We’re not going to sugar coat it. Being an executive assistant is challenging.

But, with the right skills, mindset, and determination, being an executive assistant can be the catalyst to helping you achieve your life’s goals and financial dreams. The role is an excellent stepping stone and can help catapult you into other exciting career paths. Or, you can chart your own path as a senior executive assistant, becoming a trusted confidant of executives. Plus, with the ability to work either in-person or virtually, there’s flexibility to craft a career that suits your exact needs. The sky truly is the limit as an executive assistant. The role is what you make it. 

Whether you’re an hourly or salaried executive assistant at a company, or you have your own executive assistant company and a client base of your own, or you’re just starting out as an executive assistant, the digital templates, e-courses, e-books, and resources you’ll find at The Assistant’s Assistant will help you chart your own career path, refine & polish your skillset, and become an elite executive assistant.

Meet the founder & CEO

Hi, I'm Joelle

With over 9 years of invaluable experience as an executive assistant and 11+ years experience as a small business owner, I have cultivated a deep understanding of both corporate dynamics and entrepreneurial challenges. Drawing from this dual expertise, I founded The Assistant’s Assistant with a mission to empower fellow executive assistants to achieve their highest potential and improve their lives. Through The Assistant’s Assistant, I aim to share insights and strategies honed over years of practical experience, equipping assistants with the skills and knowledge essential for success in their roles. I care deeply for others, and I truly hope the resources I provide help to make your life a little easier, lighter, and enjoyable. 

Our Core Values

At The Assistant’s Assistant, we strive to provide high-quality resources & tools to help beginner and seasoned EAs alike the support they need to reach their full potential.

What We believe in

We believe that everyone should have the opportunity, resources, & support to better their lives and craft a career path that best suits their unique life experiences…whether that be in-person or virtually. 

Fun Facts About Me

I have two very energetic dogs who love to be the center of attention. I love to cook, and I’m obsessed with kitchen gadgets. And lastly, I’ve never encountered a potato I didn’t like (fried, mashed, smashed, shredded, boiled, scalloped, covered in cheese, etc).

You’ve got big dreams for your Life, and we know it's possible to build a long-lasting legacy that matters and makes a lasting impact.

Let's do this

Ready to take your career as an executive assistant to the next level?

Unlock your full potential as an executive assistant with our cutting-edge resources, templates, and training products. Designed by someone who understands the intricacies of the role firsthand—boasting over 9 years of executive assistant experience and 11 years as a small business owner—our programs are crafted to refine your skills and elevate your career. Whether you’re looking to enhance your organizational prowess, master effective communication strategies, or develop a strategic mindset, we offer practical, actionable insights tailored specifically for executive assistants.

Invest in your professional growth today and join a community committed to excellence and continuous improvement. With The Assistant’s Assistant, you’re not just learning; you’re transforming into the indispensable partner every executive needs.

2006

Family Business

Growing up, I spent much of my time in awe of my grandparents, who owned a handful of small businesses. I admired their hustle, the impact they had in their community, and their commitment to doing all they could to improve the lives of their family members. Helping them out with office tasks and business errands was my first taste of entrepreneurship…and I loved every second of it. 

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2013

Small Business Owner

After earning my undergraduate degree, I decided to start my own small business as a way of generating income and building my network while also attending graduate school. Much of the focus of my business was helping those in my community with their to-do lists, which helped me to get a broad experience and helped me to hone in on what I wanted my career path to look like. 

2015

Virtual Executive Assistant

After a few years operating my business, I noticed that my favorite jobs were related to virtual executive assistant work. I enjoyed how diverse that work was and how I was constantly learning something new from it…and how I could do it all from wherever I wanted. I decided to go all in on being a virtual executive assistant – I got some formal training, I started building my client list, and I shifted my small business to focus solely on executive assistant work.

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2024

The Assistant's Assistant

Looking for my next challenge, in early 2024, I decided to found The Assistant’s Assistant. I truly believe that being an executive assistant is one of the best jobs in the world with real life-changing potential, so I founded The Assistant’s Assistant to help provide others with the training and resources to help them unlock their potential and take their professional journeys to new heights, all while staying true to themselves. 

9+

years of experience as an Executive Assistant

11+

years of experience as a small business owner

20+

executives supported throughout career

$650k

income throughout career as an Assistant

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Shop Digital templates

FREE UP YOUR TIME & SIMPLIFY YOUR WORKFLOW

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Browse Courses, Trainings, & Ebooks

START FROM SCRATCH OR BUILD ON YOUR SKILLSET

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Access the Free Resource Library

TOOLS EVERY GREAT EA SHOULD KNOW ABOUT

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